When the agency MD came to me an said 'our client has this domain name, pedicure.com, and he wants us to do something with it' I almost squealed. I had previously written a nail polish blog for over two years, and run my own online nail polish store. It was kismet.
I planned the overall strategy, wrote editorial guidelines, planned content, wireframed the site with the designer, and got that thing successfully launched. Daily responsibilities include writing, commissioning, and editing content, picture editing, social media, attending events, advertising and affiliates, and liaising with PRs. I also get to play with a lot of nail polish.