Starch Advertising Testing

With a database of over 15,000 ads tested, The Australian Women's Weekly, Australia's number one magazine, was the only title in Australia using Starch Advertising Testing to build a database of knowledge for clients to tap into. Measuring awareness, brand association, engagement, and action taken, this comprehensive study spanning over three decades was a huge benefit to Australian Women's Weekly advertisers. In partnership with our external supplier, we conducted Starch on four issues a year during my time managing the ongoing project. I was able to compare page positions (coveted right hand side vs left hand side), front of book vs run of book, full page vs half page, celebrity vs recipe vs big headline vs 75+ words of many different filters.